The Online Fantasy sports platform Dream11 on Tuesday contracted a ₹222-crore deal with BCCI for title sponsorship rights for the 2020 edition of IPL.
This, after Chinese phone maker Vivo opted out of Indian Premier League 2020, which is set to begin from 19 September in UAE.
“Fantasy sports platform Dream11 wins IPL title sponsorship rights with a bid of ₹222 crore,” IPL Chairman Brijesh Patel told PTI. Dream11 will hold the rights for four months and 13 days.
Multinational conglomerate Tata Group and education technology company Unacademy were also in the fray for the rights but Dream11 had outbid them.
The IPL will be held from September 19 to November 10 in the UAE this year. Vivo, which annually paid ₹440 crore, dropped out as title sponsor this year due to the Sino-India border stand-off.
“IPL 2020 will be played from September 19 and the final will be played on November 10, 2020.”
The 13th edition of the T20 cricket tournament will be staged at three venues (Dubai, Abu Dhabi, and Sharjah) in the UAE.